Shopfitting refers to a specified industry that assists retail outlets and restaurants when it comes to the presentation and design of the shop interior. Retailers often use shopfitters to fill stores with shelving solutions, display ideas and furniture. A shopfitter is a specialised person or team that handles all aspects of creating a profitable retail environment. It is a shopfitter’s direct interest to contribute merchandising and advertising solutions to benefit both the retailer and the customer while adhering to the specified theme and ambiance that the retailer desires.

Shopfitters usually offer an entire package of services to retailers and restaurants. This includes a multitude of products that may be sources from various manufacturers. This may include anything from shelving, refrigeration, signage, counters, and furniture and storage solutions. These packages usually include initial design and development as well as management services.